Receptional Archives

Summit Spotlight: Receptional – learning & executing a tech-first approach

September 13, 2022

Dean Rowland, Director of Receptional will be spearheading the full-service digital marketing agency’s presence at next week’s SBC Summit Barcelona (20-22 September). Operating since 1999, Receptional has implemented a tech-first approach to deliver on client targets through the use of proprietary-built marketing tools, generating deeper customer insights and actionable results. Rowland tells SBC why Receptional’s Google presentation should not be …

bet365 shows the way to Google search success says Receptional

January 20, 2020

There are almost as many Google searches for bet365 by UK consumers as there are for its top three competitors combined, according to new research from Receptional. As part of a new eBook, ‘What’s new in Gaming PPC?‘, Receptional revealed that searches for bet365’s brand each month topped 6.5 million (6,504,290), with searches for its closest competitors William Hill (3.14 million), …

Receptional – The search for successful player acquisition

November 27, 2019

Search remains a potentially lucrative acquisition channel for sports betting operators, but the ever-changing Google landscape makes it one of the most challenging for marketers to get right. Which explains why a group of marketing and SEO specialists from sports betting and online casino operators could be found in a conference room at Google’s London office on a cold, wet …

Jack Rose, Receptional: Tackling the Google test for sportsbook operators

November 7, 2019

Promoting a sportsbook via Google is an increasingly complex and competitive exercise, but the rewards for operators that get it right can be huge. SBC caught up with Jack Rose, Head of Sports & Gaming at digital marketing agency Receptional, to talk keywords, smart bidding and video advertising. Speaking ahead of the SBC Award-nominated agency’s What’s New in Search Marketing …

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SBC News Voice of the Sports Betting Industry

Tag Archives: Receptional

Summit Spotlight: Receptional – learning & executing a tech-first approach

bet365 shows the way to Google search success says Receptional

Receptional – The search for successful player acquisition

Jack Rose, Receptional: Tackling the Google test for sportsbook operators

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