Tag Archives: Receptional

Receptional – The search for successful player acquisition

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Search remains a potentially lucrative acquisition channel for sports betting operators, but the ever-changing Google landscape makes it one of the most challenging for marketers to get right.  Which explains why a group of marketing and SEO specialists from sports betting and online casino operators could be found in a conference room at Google’s London office on a cold, wet …

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Jack Rose, Receptional: Tackling the Google test for sportsbook operators

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Promoting a sportsbook via Google is an increasingly complex and competitive exercise, but the rewards for operators that get it right can be huge.  SBC caught up with Jack Rose, Head of Sports & Gaming at digital marketing agency Receptional, to talk keywords, smart bidding and video advertising. Speaking ahead of the SBC Award-nominated agency’s What’s New in Search Marketing …

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