Tag Archives: real madrid

Sam Cooke – Football Sponsorship – Record Gains Insight

Nike and Adidas are the two names that first tend to come to mind when discussing football kit sponsors. They are the two titans, the fierce rivals and the biggest spenders. It was announced recently that Manchester United will be dropping Nike, from the end of the 2014/15 season, in favour of a lucrative deal with Adidas. This is a …

Read More »

Does pay equal performance?

Thirteen European football clubs are amongst the world’s top 50 sports teams when it comes to multi-million euro salaries, the Global Sports Salaries Survey 2014 reveals. While massive pay-packets entice the globe’s best players and performers, punters love a dreamer and rule breaker. But could the answer to finally cracking stubborn footy accumulators and bets lie in the amount a …

Read More »

MARCA and Oddslife launch social sports game EL GURU

Spanish media giant MARCA, famous for its daily coverage of Real Madrid, has entered the social gaming arena thanks to a partnership with social betting technology supplier Oddslife Ltd. Using the Oddslife platform, MARCA has launched ‘MARCA EL GURU’ – a customised social sportsbook platform that allows users to engage and compete with each other using their knowledge of sports. …

Read More »

Bwin End Real Madrid Shirt Sponsorship

European gaming operator Bwin has announced that it has chosen not to renew its club shirt sponsorship of nine time European Cup winner Real Madrid. Bwin instead will choose to become Real Madrid online gaming and digital partner, forming a business relationship at a smaller scale than their current agreement. Bwin’s sponsorship of Real Madrid has seen them sponsor the …

Read More »