OlyBet has signed a partnership with Spanish football team Real Betis to drive media campaigns and provide engagement opportunities to local sports fans. The online sports casino brand currently holds a strong online presence in the Baltic states and has expanded to multiple countries throughout Europe during the last few years. OlyBet’s recent partnerships with international sports brands such as the …
Read More »
Asian sportsbook operator Just Bet Online (JBO) is set to enhance its partnership with Spanish LaLiga club Real Betis Balompié as part of a wider branding strategy. Real Betis has had a well-established relationship with betting company RB88 since August 2019. However, RB88 has now decided to focus its marketing efforts on the flagship JBO brand. It is intended that …
Read More »
In the first successful prosecution for match-fixing in Spain, two former La Liga players have been handed a one-year prison sentence. The two former Real Betis players, Antonio Amaya and Xavier Torres were convicted of fixing two games during the 2013-14 season, while five former Osasuna directors were also convicted. “La Liga is happy, not for the convictions of people, …
Read More »
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at Chelsea’s expansion efforts as well as a dispute over EFL broadcasting rights. Sky Sports nets EFL broadcasting extension This week, Sky Sports announced an extension to its partnership with the EFL, however the record …
Read More »
bet365 has announced the significant expansion of its active sponsorship portfolio, securing partnerships with half of the teams in La Liga for the coming 2018/19 season. The Stoke based operator revealed the host of deals on Wednesday, with it detailing it will sponsor: RCD Espanyol, Villarreal, Athletic Club, Real Betis, Getafe, SD Huesca, Celta Vigo, Rayo Vallecano, Real Valladolid and …
Read More »
SBC News Voice of the Sports Betting Industry