Tag Archives: Ready?

Paddy Power continues its ‘You Beauty!’ campaign, celebrating sports ‘unsung heroes’. This weekend the Irish bookmaker launched its latest ‘You Beauty! The Bus Driver’ campaign advert featuring a long-suffering coach driver and his woes at having to ferry unruly football fans. Launched last November, ‘You Beauty!’ continues Paddy Power’s TV marketing guidance under long-term creative agency Lucky Generals. The UK …

Following its H1 marketing alignment with Paddy Power, Betfair has launched its first multi-channel campaign ‘Ready?’ with London creative agency Lucky Generals. Lucky Generals had been appointed Betfair creative lead agency in May of this year, as new FTSE enterprise Paddy Power Betfair began its post-merger synergy strategy, outlining initial corporate savings within its marketing operations. ‘Ready?’ sees Betfair marketing …