Tag Archives: rangers

Kindred Group – home to Unibet and 32Red brands in the UK – has announced a new front-of-shirt sponsorship deal with Rangers FC. The news cements the collaboration as the ‘longest running in British football’, with Kindred having already partnered with Rangers for 10 seasons and investing into the club’s outreach work in the local community.  The deal will continue …

Kindred’s recently strengthened partnership with Rangers FC demonstrates how a better, safer model of sponsorship and advertising is possible within sports, the operator asserted. Aiming to ‘break new ground’ in Scotland, the deal will see players and staff at the club participate in independent gambling education sessions – led by EPIC Risk Management – designed for top-level sportspeople to facilitate …

Kindred Group has adapted its front-of-shirt sponsorship at Rangers FC to re-emphasise a safer gambling messaging. The news comes as the SPFL club launches its new kit range for the 2023/24 season. As the team brings in a new uniform, Kindred has brought in a new principal sponsor, as its Unibet brand replaces 32Red, with the latter moving to the …

Ahead of the Premier League potentially severing or significantly limiting its ties with betting companies, Kindred’s UK General Manager has highlighted the positive impact such relationships can have.  Writing for Politics Home, Neil Banbury laid out the case that betting partnerships can provide an avenue for promoting responsible gambling, reducing harm due to the ‘unique links’ clubs have to communities.  …

Kindred Group has renewed its investment in the Team Talk programme which will see a ‘significant’ investment as Rangers Charity Foundation continues to work on its development. Boosted by initial funding received from the firm in 2021, Team Talk has already helped men across Glasgow to seek advice, help and encouragement in discussing their mental health. “The investment we are …

Betting brand 32Red – part of the Kindred Group – will continue as the front-of-shirt sponsor of Scottish Premiership team Rangers, securing the largest sponsorship agreement in the club’s history. As part of the contract, 32Red will appear on the front of both Rangers’ home and away shirts, whilst sister brand Unibet will also feature on players’ jerseys during domestic …

SPFL football club Rangers FC has confirmed that it will not renew its in-stadia wagering partnership with bookmaker Ladbrokes, however the announcement seems to be little more than posturing from the Glasgow football club. This morning, Rangers Commercial Director James Bisgrove communicated that Ladbrokes in-stadia betting services would be discontinued from Ibrox in advance of the SPL 2020/2021 season. “Following …