Spotlight Sports Group, the umbrella group for Racing Post, MyRacing and FreeSuperTips, has penned a new partnership with bet365, ‘deepening’ its video initiatives through to 2021. The agreement includes an immediate extension to the duo’s exclusive sponsorship of the firm’s Cheltenham Festival series ‘Upping the Ante’, which garnered 1.7 million views and an average watch percentage of 42% during the …
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Louise Agran: Spotlight rebrand moves Racing Post beyond its legacy barriers
Entering a new decade, Racing Post Group made the decision to rebrand its corporate identity to ‘Spotlight Sports Group’ in a bid to better reflect its enlarged enterprise and new business services. Leading the realignment of five distinct business units into one core brand, SBC spoke to Spotlight Chief Marketing Officer Louise Agran about delivering a key project for all Spotlight stakeholders …
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