BtoBet has signed its first African agreement since last summer, extending its existing partnership with PremierBet in a ‘multi-year’ arrangement. The Aspire Global sportsbook brand will continue to provide its platform and tools to PremierBet under the terms of the renewed partnership. BtoBet has been a partner of the online bookmaker since 2017, having supported launches for the firm across …
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Aspire Global has finalised the integration of Parliplay’s Fusion platform into its BtoBet sportsbook provider subsidiary, as part of a continued execution of its M&A strategy. The integration has opened up ‘considerable synergies’ as Pariplay’s content development services will now be available to BtoBet’s full suite of international partners, offering clients an opportunity to diversify their revenue stream. “This is …
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SB Betting Software is ready to explore more countries with Premierbet, a pan-African operator whose team used the lockdown period to make a major upgrade to its platform. Speaking exclusively to SBC News, SB Betting Software COO Michal Glowacki (pictured) was full of praise for the operator’s response to the coronavirus pandemic. “Operating across Africa, Premierbet was hit by the …
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Amidst a plethora of exciting and engaging football storylines, the FIFA World Cup in Russia is ready to provide an unrivalled opportunity for global betting operators. Claus Rasmussen, CEO for leading platform provider SB Betting Software, explained his company’s focus on developing a robust bonus and loyalty system, and why allowing clients such as Europebet and forBET to combine multiple …
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Here Scott Longley delves into sports betting operators marketing strategies ahead of major tournaments such as the fast approaching European Championships in France. Longley spoke to a host of operators including Sportradar, LeoVegas, Editec and Tipstrr to discover what they’re focussing on ahead of the big kick off. Euro 2016 preparations and post tournament strategy will be a key focus …
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