December 18, 2023
Taking a significant step in its media strategy and plans for growth for UK greyhound racing, Premier Greyhound Racing (PGR) has signed a deal with Sky Sports. The broadcasting partnership will begin on 1 January 2024 and will see Sky’s sports broadcasting arm launch a red button service to showcase live racing, complimenting daily TV coverage on Sky Sports Racing. …
Read More »February 13, 2023
As the outcome of the White Paper nears, Lord David Lipsey, Chair of Premier Greyhound Racing (PGR), discussed with SBC News the group’s media strategies at a time of heightened scrutiny of the betting sector and its links with sports. Looking into the changing commercial landscape in greyhound racing, Lipsey – an active member of the House of Lords – …
Read More »January 24, 2023
Maintaining a commitment to greyhound racing as a core betting product, the UK’s four biggest retail betting operators have renewed their partnerships with Premier Greyhound Racing (PGR). Betfred, William Hill, Paddy Power and Entain will continue to leverage content from the provider, with the latter distributing greyhound racing material via its Ladbrokes and Coral high-street holdings. Signed a year in …
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