Tag Archives: PlayUSA

The effectiveness of affiliate-operator partnerships relies on numerous factors. These include the potency of the affiliate brand, their commitment to developing top-quality content, and their bold strategies for customer acquisition. Whether the strategy builds on the implementation of new technologies, exploration of diverse player acquisition tactics, or a forward-thinking approach to commission models, the goal remains the same – ensuring …

Catena Media Plc has secured its first major US media partnership, becoming the lead gambling content provider for Advance Local – the publisher of NJ.com and other localised new sources.  The agreement will see Catena provide high-quality coverage of online sports betting and casino developments for Advance Local audiences across legislated US states.   Of significance, the publisher will take over …