Tag Archives: Playojo

PlayOJO delivers ‘Brexit Facts’ with Luisa Zissman

Online casino operator PlayOJO has launched one of the industry’s most unique viral marketing campaigns, recruiting former Apprentice and Big Brother contestant Luisa Zissman as new spokesperson. Breaking industry norms, PlayOJO will not utilise Zissman to promote its online casino promotions, instead, the TV personality is set to present ‘the real facts about Brexit’. “In a series of short videos …

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ASA upholds “irresponsible” Gala Interactive ad

Copyright: gioiak2 / 123RF Stock Photo

The Advertising Standards Authority (ASA) has upheld one complaint against Gala Interactive, for suggesting gambling involved skill rather chance, as it promoted its new Britain’s Got Talent Slingo game. Featuring a man playing on his tablet, before making a gesture with his arm and going on to spin plates on his fingers, one individual “challenged whether the ad implied that …

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PlayOJO optimises ‘personalised retention’ campaigns with Betgenius

Fairplay online casino operator PlayOJO has partnered with Betgenius (Genius Sports Group) to optimise its digital campaign strategies. Utilising Betgenius campaign tools, PlayOJO will be better able to identify and target individual customers’ on-site behavioural characteristics, including their time spent on-site, preferred slots titles, duration of session and deposit frequency. Furthermore, PlayOJO marketing teams will be supported with deeper insights …

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ASA upholds complaint against ambiguous William Hill advert

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William Hill has been told “to make significant conditions to offers in their ads clear, and to ensure that they do not contradict the claims they qualified” by the Advertising Standard Authority (ASA). Reacting to a complaint made regarding a television advertisement in September of last year, a complainant challenged whether certain conditions of a promotion relating to horse racing …

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Ohad Narkis: Taking a ‘no nonsense’ approach to PlayOJO launch

PlayOJO - Copyright: jirsak / 123RF Stock Photo

Can an operator’s ability to remain as open and transparent as possible become a unique identifier within the online casino industry? Ohad Narkis, Co-Founder of Maple Marketing, has bet big on ‘player responsibility’ with the launch of new online casino PlayOJO. Will his gamble pay off? Launching a new online gambling property will always test the hardest of stomachs, as …

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New UK casino PlayOJO launches first ever TV Campaign

New UK-licensed online casino PlayOJO (PlayOJO.com) has launched its first ever UK TV advertising campaign ‘Not Bad for an Online Casino’.  The campaign has been created by London creative marketing agency 101 and stars British actor Geoff Bell star of movies’ ‘The Business’ and ‘Green Street Hooligans’. ‘Not Bad for an Online Casino’ will be broadcast on Channel 4, Sky and …

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