Tag Archives: Peter Marcus

Entain Plc will deploy a ‘new affordability model’ across its entire UK brand portfolio, to detect customers at ‘greatest risk of potential financial harm’, ensuring early intervention from its customer care teams. The model – which has been ‘under development for the past 18-months’ – has been configured by Entain’s proprietary ‘ARC’ (Advanced Responsibility and Care) safer gambling player monitoring …

Entain, the holding company behind Ladbrokes and Coral, has launched the initial stage of a new player protection initiative based on data and analytics. The new preventative approach has been named ARC (Advanced Protection and Care), and has used behavioural indicators to identify players potentially at risk. The firm is now developing models using more than three times the previous …

Intertain Group has announced that its InterCasino brand has undergone a site design overhaul and rebrand this week, ahead of a planned UK TV marketing campaign later this year. InterCasino.com, one of the internet’s first online casinos (established 1996) has undertaken its site redevelopment based on the feedback of more than 6000 affiliates, media partners and customers through surveys and …