Operators must become significantly more savvy with the implementation of customisation and personalisation techniques that can have a significant influence on success by driving a 40% or higher difference in players’ lifetime value, says Oleksandr Feshchenko, Deputy CEO & CRO at GR8 Tech. However, should igaming incumbents not want to risk players seeking more engaging experiences elsewhere, they will need …
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Simon Lidzén, Fast Track: We’re already looking at the future of CRM
At a bustling ICE London, Fast Track CEO Simon Lidzén talked to SBC News about a slogan that is so synonymous with the engagement platform, the current state of CRM, the importance of delivering truly unique experiences, what the future holds for the company and much more. SBC News: What is meant by ‘the future of CRM’ being synonymous with Fast Track, …
Read More »SportsDataIO: operators must widen commercial opportunities to maximise potential
Continuous enhancements are critical in order to stay ahead of the game across most facets of business on a global scale, but this is especially important across the dynamic, fast-paced landscape of sports content supporting media, broadcast, fantasy sports and sports betting. In addition to offering a selection of reflections and predictions, as is customary at this time of year, …
Read More »Jason Angelides, Epoxy.ai: online casinos are one to many, it should be one to one
Product differentiation and fan engagement are staples of today’s digital world, and such concepts must be embraced to ensure that organisations don’t get lost in the crowd, believes Jason Angelides, Founder and President of Epoxy.ai. In a wide ranging conversation on the show floor of the recent SBC Summit Latinoamérica, Angelides addresses the cost savings to be felt by correctly …
Read More »LSports: is personalisation a game-changer for sportsbooks?
Ahead of G2E next week, Dotan Lazar, CEO at LSports, reflects on five years of legalised sports betting in the US before outlining the two major challenges that sportsbooks face when looking to gain a competitive advantage. In May, marking the fifth anniversary of the Supreme Court’s decision to legalise sports betting in the USA, the industry found itself in …
Read More »GR8 Tech: you cannot apply broad brush strokes when it comes to personalisation
Personalisation has become somewhat of a ‘word du jour’ for the iGaming industry as of late – bettors are demanding a more bespoke offering, and operators have been pulling out all of the stops to ensure they avoid providing a ‘one size fits all’ product. But delivering a personalised experience is no easy feat, which is where GR8 Tech comes …
Read More »Yael Shatzky: Why igaming operators should embrace the demand for personalisation
In a market which is becoming more saturated by the day, Yael Shatzky – VP Marketing at Solitics – explains why she believes that personalisation is the key to attracting and retaining customers. Customers demand personalisation in the digital hyper-communicative era. Data has shown that 68% of consumers believe it’s important for businesses to tailor experiences based on their tastes …
Read More »BtoBet: Personalizing UX for the European player
In a relatively short time span the European market has become a saturated environment for operators, who routinely face big challenges with regards to player acquisition, retention and churn. All this whilst keeping in mind that the vast majority of betting sites offer essentially the same odds, bet types and markets. Therefore, personalization is a must to mitigate these challenges, …
Read More »Round table – Kambi: The future of sportsbook personalisation
Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Kambi, represented by its Head of Data Analytics, David Warder. SBC: What role does pricing and risk have to play in the differentiation …
Read More »Round table – gbet: The future of sportsbook personalisation
Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was gbet, represented by its Business Development Director, Conall McSorley. SBC: What role does pricing and risk have to play in the differentiation of …
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