Better Collective has named Pernille Holbøll as its new Senior Director of AI Editorial Content & Editorial Innovation. As the former Managing Editor-in-Chief of Danish news media companies, Ekstra Bladet and BT, Holbøll joins the firm to lead the strategic development of AI-generated editorial content across its sports media brands. SVP Group Media & Core Sites & CEO South America, …
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Better Collective hires ‘media pro’ Pernille Holbøll to lead global brand development
Better Collective AS has appointed Pernille Holbøll as Senior Director of Group Media & Branding of the Stockholm-listed global sports betting and igaming publishing group. Holbøll will join Better Collective senior management from 1 March 2022, as she finalises her duties as Editor-in-Chief of Danish tabloid newspaper Ekstra Bladet. A figurehead in Danish media and journalism, Holbøll has formerly served …
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