Tag Archives: Pernille Holbøll

Pernille Holbøll to lead Better Collective’s AI journey

SBC News Pernille Holbøll to lead Better Collective’s AI journey

Better Collective has named Pernille Holbøll as its new Senior Director of AI Editorial Content & Editorial Innovation. As the former Managing Editor-in-Chief of Danish news media companies, Ekstra Bladet and BT, Holbøll joins the firm to lead the strategic development of AI-generated editorial content across its sports media brands.  SVP Group Media & Core Sites & CEO South America, …

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Better Collective hires ‘media pro’ Pernille Holbøll to lead global brand development 

SBC News Better Collective hires ‘media pro’ Pernille Holbøll to lead global brand development 

Better Collective AS has appointed Pernille Holbøll as Senior Director of Group Media & Branding of the Stockholm-listed global sports betting and igaming publishing group. Holbøll will join Better Collective senior management from 1 March 2022, as she finalises her duties as Editor-in-Chief of Danish tabloid newspaper Ekstra Bladet. A figurehead in Danish media and journalism, Holbøll has formerly served …

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