Paul Mallon has confirmed his departure as Head of Brand Marketing for Paddy Power, ending his 10-year tenure as an advertising executive of the Irish bookmaker. A key member of Paddy Power’s Mischief Making department, Mallon has joined London advertising agency Lucky Generals, taking on the role of Head of Special Ops. Mallon had formerly served as Paddy Power’s ‘Head …
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Paddy Power named as sponsor of the Irish Gold Cup
Paddy Power has strengthened its commitment to Irish racing after being named as the new sponsor of the Irish Gold Cup at Leopardstown Racecourse. The €250,000 Grade 1 chase, first run in 1987, is considered to be one of the highlights of Dublin Racing Festival and will be run on the second day of the Festival at Leopardstown on Sunday, …
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