February 3, 2021
Horse Racing Ireland (HRI) has announced that it will launch a new mobile application, assisted by digital and data consultancy PTI Digital. The creation of the app is part of HRI’s wider digital vision that will deliver growth and revenue for the business, enhance race day experience, engage key audiences and meet wider HRI strategic objectives. In March last year, …
Read More »August 23, 2019
As part of a new bid to boost interest in the sport, Horse Racing Ireland (HRI) has spearheaded a new television marketing campaign which is set to be broadcast across a number of Ireland’s major television channels. The new campaign is due to be led by HRI commercial and marketing director Paul Dermody, and will feature a number of key …
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