Kaizen Gaming has officially established the Kaizen Foundation – a charity organisation dedicated to supporting non-profit organisations. The European gametech company will be the sole financial backer of the foundation’s initiatives and programs – which will aim to have a significant impact in every country Kaizen Gaming operates. The company has outlined that its projects will come to fruition in …
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Kaizen Gaming‘s Betano and FC Porto are making the Dragão stadium more inclusive for fans, as the operator continues to work with the top-flight club as its betting operator partner. Last weekend, the Portuguese side introduced a new sensory room called INZONE and is addressed to neurodivergent people, individuals with difficulties in processing sensory information. Some examples of this include …
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Kaizen Gaming, the online gambling subsidiary of OPAP SA, has confirmed the appointment of Pablo Puertas as Group Marketing Director. The executive will form part of Kaizen’s new marketing leadership team, led by Chief Marketing Officer (CMO) Panos Konstantopoulos, that is charged with leading the strategic oversight and performance of Kaizen’s flagship Stoiximan and Betano brands Puertas joins Kaizen from …
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Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC Braga, Marítimo and Os Belenenses. …
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Betano has secured its second sponsorship agreement in the Brasileiro Serie A, signing a two-year deal with Rio de Janeiro-based Fluminense FC. Under the terms of the agreement, the Kaizen Gaming operator will gain brand visibility on the front of Fluminense players shirts, with the Betano logo appearing on the team’s jerseys in the opening match of the Brazilian Cup …
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Greek online gaming and sports betting operator Kaizen Gaming has strengthened its board by appointing Claus Jansson as its new Head of Affiliate Marketing and Media Buying. Jansson’s primary responsibility will be overseeing the firm’s strategic local and international expansion plans for its flagship Betano and Stoiximan brands, and will report directly to company CMO Panos Konstantopoulos. ‘It’s a great …
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Brazilian football team Club Atletico Mineiro has selected Betano as its new main sponsor, marking the online sports betting platform’s first commercial deal with a sports club. Last night, Betano made its debut as Atletico Mineiro’s shirt sponsor as the Série A side took on Bragantino in the Brazilian Championship. However, the top tier Brazilian club’s former primary sponsor BMG …
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This week’s 6 of the Best comes from Panos Konstantopoulos, Chief Marketing Officer at Betano and Stoiximan. Keep reading to discover the joys of a Madrid derby gracing the Champions League final, an oldie but a goodie of a movie choice and best bet difficulties. Best Holiday: It will have to be the very first holidays with our newborn twins, …
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Aligning your brand with a particular sport or team is widely recognised as a hugely effective way to drive fresh interest amongst a potentially huge audience, bringing with it a plethora of benefits along the way. As part of a concerted effort within the recently entered German market, sports betting provider Betano.com, launched a little over two years ago by …
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Greek licensed online betting operator Stoiximan furthers its Eastern European market presence by launching the services of its Betano (Betano.com) sportsbook for the Romanian market. Launching its Betano brand, Stoiximan governance stated that it saw great potential for its product in the recently regulated Romanian online betting market, with the bookmaker committed to adhering to new policies and regulations regarding …
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