Ahead of this year’s Betting on Football, we have turned our attention towards everything innovation, catching up with OtherLevels Founder and CEO, Brendan O’Kane. We spoke about the acceleration of innovation in recent years, and the importance of personalisation for a sportsbook experience. At this year’s event, Brendan will be speaking as part of our Betting on Innovation track, where …
Read More »Tag Archives: OtherLevels In-Play 2.0
OtherLevels launches personalised real-time solution
Digital marketing and messaging platform, OtherLevels Holdings Limited, has launched its new real-time module which enables igaming operators to carry out in-play engagements. OtherLevels In-Play 2.0 will offer an automated, real-time solution that combines event feeds, live odds, condition evaluation, dynamic message content and smart segmentation which will be developed using historical betting data. Brendan O’Kane, Managing Director for OtherLevels, …
Read More »