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Altenar secures ‘game-changer’ operator partnership with Optimove

March 14, 2024

Altenar has formed a partnership with CRM marketing platform Optimove to deliver personalised product recommendations via its Opti-X widgets. This deal aims to bolster the sportsbook and iGaming software provider’s footprint globally, enabling a distinctive integration that revolutionises the sportsbook landscape, with room for future development. Charlie Williams, Commercial Director at Altenar, stated: “This partnership is a game-changer for our …

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