Tag Archives: Opta

Opta and Sky Bet bring football stats into the fan conversation

Opta Sky Bet

Three astonishing things happened in the Premier League on 4 March 2018. Firstly, Manchester City broke the record for most passes in a match. Secondly, City’s German midfielder Ilkay Gundogan broke the records for most touches, most passes and most completed passes. But perhaps most astonishing of all was the number of international broadcasters, newspapers and social media posts highlighting …

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Perform Group’s John Harlow: Reinventing the role of the second-screen for betting

Amazing - Copyright: wavebreakmediamicro / 123RF Stock Photo

Last week, John Harlow, SVP for Betting at Perform Group, revealed the slogan that explains why they’re seeing such interest in more detailed player data – ‘The game is the same, but the fan has changed’. Seven days on, we asked him to explain how much of this behaviour change is a derivative of fantasy sports, and tease some of …

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John Harlow – Perform Opta 3D: Why visualisation is a key dynamic for bookmakers

Having launched Betsson AB as the first betting customer of Opta 3D football visualisations services, SBC speaks to John Harlow SVP of Betting for Perform Group, on why industry stakeholders are placing a higher emphasis on delivering immersive product capabilities to boost player engagement. Harlow details to SBC the new trading and user dynamics brought to market by Opta 3D, …

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Betsson ups user in-play dynamics with Perform’s ‘Opta 3D’ football visualisation

Updating the market, Stockholm-listed Betsson Group has become the first betting operator to integrate Perform Group’s new ‘Opta 3D’ football visualisation product. The new Opta 3D content vertical will be integrated across Betsson’s European sports betting portfolio, starting with Betsafe UK. Moving forward, Betsson customers will gain access to Opta’s ‘highly detailed and captivating live visualisations’ for the Premier League …

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Education process needed to drive increased Rugby Union betting

rugby

All of the panelists on the rugby focused session at Betting on Sports agreed that there is an ‘education process’ needed to drive more betting activity for the sport. Nick Bentley, Senior Editor for Opta, said that there is a “lack of insight into what’s available in rugby and what data is out there to power the different channels for betting”. …

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La Liga announces partnership with Perform Group to ‘enhance the delivery of competition data’

In a deal designed to broaden the availability of data from Spanish football,  La Liga and Perform Group has announced the creation of the ‘La Liga official data centre’. Jointly led by Perform and LaLiga, the newly created LaLiga official data centre will be responsible for ensuring La Liga maximises the use of official match data across multiple sectors and channels. …

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Betting on Sports puts operators and affiliates on the road to Russia 2018

Russia #boscon2017

The ‘Sport in Focus’ track at Betting on Sports (12-15 September) will culminate in a session dedicated to next year’s FIFA World Cup, as more than 120 operators and 80 high-level affiliates at #boscon2017 get on ‘The Road to Russia’. AC Milan Commercial Director Jaap Kalma will be joined by an industry quartet tasked with educating over 1,200 delegates at …

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Leicester Tigers launches mobile app powered by LeoVegas

Aviva Premiership Rugby Club Leicester Tigers has launched its new mobile app, powered by official betting partner LeoVegas. The app aims to be the best information portal for Leicester Tigers fans, and will include exclusive club content, videos and ‘matchday live’ features such as pre and post-game analysis. LeoVegas further informs that the app has been built utilising Opta rugby …

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Paddy Power Betfair – Sponsor Profile – #bofcon2017

Matchbook #bofcon2017

Paddy Power Betfair is sponsoring Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. Ahead of the 3-5 May event, we spoke to Kieran Packman, Head of B2B for Paddy Power Betfair, about why football is such an attractive sport for betting, how the market is changing from a consumer …

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Perform to launch ‘best in class’ Football Visualisation product at ICE 2017

Sports content and data specialist Perform Group (Perform) has confirmed that it will launch its Opta-powered ‘Football Visualisation’ product at ICE 2017 (London 7-9 February). Debuting its Football Visualisation product, which graphically replicates live match action. Perform states that it has developed the fastest and most accurate ‘live-ball tracking visualisation’. Perform further states that its product will be unrivalled within …

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