Tag Archives: Omnichannel

SBC Summit Barcelona – Digital: A new reality for omnichannel

omnichannel

In principle, the challenges for delivering an effective omnichannel strategy remain the same across all gambling territories, but in some cases regulations dictate that this is now more about recreating the same user experience than it is syncing up distribution channels. That was one of the main takeaways from the ‘Creating an omnichannel experience’ panel, sponsored by Italy-based B2B service …

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William Hill adds Inspired Virtual Sports to betting in-shop TV channel

William Hill has extended its omni-channel capabilities by integrating Inspired Gaming’s Virtual Sports services with its retail betting in-shop TV channel. William Hill’s Betting Shop TV channel, which is shown in-shop across c. 2,300 retail locations in the UK, is now being broadcast across online and mobile as an additional feed available to players via WilliamHill.com, from 5pm until 10pm …

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