September 1, 2020
Sports betting platform provider FSB has added a four-year extension to its partnership with African operator BetLion. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The partnership extension follows an initial two-year agreement between the duo, which reportedly ‘generated tremendous growth for the operator’. Commenting on the extension, David McDowell, CEO …
Read More »December 17, 2018
BetLion has followed up its successful launch in Uganda by taking its jackpot-focused sports betting product into the neighbouring market of Kenya. The operator, whose customers in Uganda can land the ‘Cranes Jackpot’ of UGX 150,000,000 (£30,000) from a stake of just UGX 3,000 (60p), is ready to offer a midweek and weekend jackpot in Kenya. The vast majority of …
Read More »May 31, 2018
Peter Stagles has made the move from 21Bet to bolster the management team at BetLion ahead of the operator’s planned assault on the East African sports betting market. His appointment as Group Operations Director comes at an exciting time for BetLion, who this month combined the launch of its new betting product in Uganda by signing a sponsorship deal with …
Read More »May 21, 2018
BetLion has targeted the competitive Uganda market after combining the launch of its new betting product by signing a sponsorship deal with the country’s national football team. The operator has pressed the ‘go’ button on the launch of a jackpot product whereby revenue is donated to sports development in Uganda. This comes after a successful soft launch at the start …
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