GGBET UA states that its sponsorship of the undisputed heavyweight boxing bout between Oleksandr Usyk and Tyson Fury has driven strong engagement. The Ukrainian esports betting platform experienced an influx of customers and a boost in its overall product metrics as a result of sponsoring the live stream of the fight on 18 May. Conducted via media service MEGEGO, the …
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William Hill scores sponsorship boost with Usyk v Fury fight
William Hill was announced as the official UK betting partner of the ‘Ring of Fire’ boxing match between Oleksandr Usyk and Tyson Fury. Taking place in the Saudi Arabian capital city of Riyadh on 18 May, the bout saw Ukraine’s Usyk beat the UK’s Fury by split decision to claim the undisputed heavyweight title. Creating a significant sponsorship boost, the …
Read More »Parimatch links with Oleksandr Usyk in responsible gaming tie-up
Parimatch Tech has further strengthened its portfolio of major sports partners, signing a responsible gaming agreement with Ukrainian boxer Oleksandr Usyk. As a result of the new partnership, the undefeated heavyweight fighter from Simferopol, Crimea will become the operator’s first brand ambassador for its Responsible Gaming Project. The sports betting and gaming tech developer has reiterated its commitment to following …
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