Tag Archives: New York Giants

NFL selects ITV as new UK home 

SBC News NFL selects ITV as new UK home 

ITV is to serve as the new free-to-air UK broadcast partner of the NFL – in a partnership that seeks to maximise the coverage of America’s Game to British audiences.  Beginning with the start of the NFL 2022/2023 season on Friday 9 September, ITV has secured a three-year partnership to showcase exclusive NFL matchday highlights. ITV will kick-start its NFL …

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US networks look for ‘Brady Narrative’ to recover from lacklustre NFL audiences

SBC News US networks look for 'Brady Narrative' to recover from lacklustre NFL audiences

US sports stakeholders have detailed concern regarding the drop in viewership of NFL broadcasts recorded during season 2017/18. Last week, media analyst Nielsen released viewer trend data for the NFL’s 2017/18 regular season, which specified a network-wide viewership decline of 9.7%. The lacklustre figures saw all US partner networks; NBC, ESPN and FOX Sports report audience declines for their NFL …

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Liam Durkin – Sky Bet – NFL’s UK betting popularity and how it can be utilised further

SBC News Liam Durkin - Sky Bet - NFL's UK betting popularity and how it can be utilised further

Ten years ago the National Football League (NFL) crossed the Atlantic to stage its first competitive game outside the Americas, with the New York Giants running out 13-10 winners over the Miami Dolphins.   What started out as a one game per year ‘International Series’ though quickly began to grow, seeing more games and venues being added.  This year London …

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