Ladbrokes has launched its latest TV advert, ‘Rocky’, reimagining one of Cinema’s most iconic moments. Rocky is the second instalment of Ladbrokes’ brand-led advertising campaign, ‘We Play Together’, which launched last summer following the EURO 2020 championships. The campaign sees the heritage bookmaker continue to work with London creative agency Neverland which, having won the account in 2021, has been …
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Gala Bingo the flagship UK bingo room of Entain Plc has appointed Neverland as its new lead creative agency, charged with ‘re-establishing its iconic brand with UK audiences’. The decision sees Neverland takeover Gala Bingo’s creative advertising strategy from incumbent Antidote – who last year won an agency pitch to lead the creative development of the £13 million valued advertising …
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Ladbrokes continues to refresh its marketing image, announcing the upcoming launch of ‘Balloon’ – UK gambling’s first brand-led campaign promoting online casino and games. Balloon is the third campaign developed for Ladbrokes by London creative agency Neverland, which was appointed to lead the development of its headline advertising campaign for this summer’s UEFA Euro 2020 Championship. Filmed by Emmy-nominated director …
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Ladbrokes has confirmed that it will retain Neverland as its lead creative agency, following the success of its “This Time We Play Together” campaign launched for this summer’s UEFA Euro 2020 championships. Dominic Grounsell, Entain Plc’s UK and IRE MD for Sports Brands, confirmed Neverland’s renewal to marketing news source Campaign, praising the agency’s creative approach and fresh thinking to …
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Ladbrokes will this weekend unveil ‘This Time We Play Together’, its new flagship HD advertising campaign for this summer’s UEFA Euro 2020 football championships. The campaign devised by Neverland, Ladbrokes new creative advertising agency, celebrates football’s unifying return to the international stage following the pandemic which has impacted all levels of society. Ladbrokes will kick-start its new campaign during Saturday …
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Ladbrokes has commissioned London brand development agency Neverland to develop its nationwide advertising campaign for this summer’s UEFA Euro 2020 football championships (11 June to 11 July). Neverland will work with BBH London, Ladbrokes’ lead creative agency, to ensure the bookmaker secures maximum coverage and brand exposure during a critical trading period for sports betting incumbents. During 2020, Ladbrokes launched …
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