Chief Marketing Officer at Nederlandse Loterij Arno de Jong has argued that the Dutch lottery’s TOTO brand is ‘alive and kicking’ due to the success of the ‘King TOTO’ campaign. TOTO recently received a Golden Effie award at the Effie Awards Europe 2020 in the Media, Leisure and Entertainment Category as a result of the campaign, garnering further international recognition …
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The Global Lottery Monitoring System (GLMS) recently took part in an Integrisport project to share ideas with Dutch law enforcement and judiciary on how it can use support from GLMS and the Dutch National Lottery, Nederlandse Loterij, to better combat sports manipulation in sports betting. GLMS Legal and Project Manager Cassandra Matilde Fernandes and Canadian Hub Analysis Coordinator Chris Yaakoubian took part in its partner project Integrisport by CSCF – …
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In principle, the challenges for delivering an effective omnichannel strategy remain the same across all gambling territories, but in some cases regulations dictate that this is now more about recreating the same user experience than it is syncing up distribution channels. That was one of the main takeaways from the ‘Creating an omnichannel experience’ panel, sponsored by Italy-based B2B service …
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Scientific Games (SG) has accelerated its digital expansion after confirming a new agreement with the National Lottery in Netherlands, Nederlandse Loterij, to supply its sports betting product suite. Building on a long-term partnership with the lottery, SG has now gone live with its full digital sports betting solution, in an agreement that covers the supplier’s managed trading services and access …
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TOTO, the Netherlands monopoly licensed sportsbook and football pools operator has undertaken a spree of football partnerships, as the Dutch Eredivisie prepares for its October restart following the cancellation of season 2019/2020. Under lockdown, TOTO the sportsbook property of Dutch national lottery operator Nederlandse Loterij has secured nine Eredivisie partnerships – as the monopoly bookmaker becomes the official sleeve sponsor …
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Intralot has confirmed that its subsidiary in The Netherlands has inked a four-year contract with Nederlandse Loterij for the provision of its sports betting platform, Intralot Orion. The agreement, which also includes an extension option of three years, will enable the operations and management of TOTO’s retail sportsbook. “We are excited to continue our long-standing relationship with Nederlandse Loterij and …
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High-profile figures from major European lotteries and US state lotteries are set to participate in the SBC Digital Summit to share their experiences of adapting to the new market conditions brought about by the COVID-19 pandemic. The event’s Lottery track, delivered in partnership with GLMS, takes place on 29 April, the third day of the largest ever online conference and …
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A focus on international expansion and how we, as the betting and gaming industry, will get through COVID-19 are the key themes throughout Issue 8 of SBC Magazine. Now available to view HERE, it starts by tracking the journey of Giovanni Garrisi from a mathematician beating the pools to starting a 50/50 JV with Stanley Leisure, seizing an opportunity to …
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Scientific Games is now serving seven lotteries with sports betting solutions in Canada, Europe and Asia after a second half of 2019 littered with lottery contract wins. After closing the summer by finalising a fresh deal with Milli Piyango (Turkey’s National Lottery), Scientific Games has celebrated an autumnal double by extending its player account management (PAM) and instant games partnership …
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Nasdaq-listed industry technology group Scientific Games Corporation (SGC) has announced a further major contract renewal, as Canada’s British Columbia Lottery Corporation (BCLC) expands its lead services agreement for a further five years through to 2024. Expanding its existing remit, Scientific Games’ subsidiary SG Digital will act as lead online sports betting and igaming systems provider for BCLC domains, covering all core …
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