November 4, 2024
Tracking clicks through postbacks is key to ensuring a return on investment for operators according to a trio of industry experts. These insights were offered on the latest SBC Webinar, titled ‘Building Trust and Optimizing Channels: The Power of Postback Data in iGaming’. Clinton Cutajar, Chief Technology Officer for MediaTroopers, began by explaining that users can come to operators through …
Read More »October 20, 2023
“Affiliates must ensure they stay humble.. must understand it’s a whole new world out there, and accept they may not know everything.” A refreshing sentiment from the CEO of a company making tremendous waves in the highly competitive US market, using this expertise as an advantage to enter new markets – Latin America included. In the run-up to his appearance …
Read More »May 26, 2022
The SBC Awards North America 2022 will see the biggest brands in sports betting and gaming compete for the top prizes, with BetMGM, Caesars, DraftKings, FanDuel, Penn Interactive, PointsBet, and Rush Street Interactive all making the shortlists announced today. The winners of the 27 operator, supplier, and affiliate categories will be announced in front of an audience of 600 senior …
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