Tag Archives: Matt Buttrick

Betting consolidation for Betdaq through fixed-odds sportsbook


Betdaq has fulfilled a “key strategic aim” by launching a fixed-odds sportsbook to complement its 2% exchange and online casino.  The new sportsbook will be backed by a multi-channel marketing campaign that includes PR and social media activities with ex-England footballer Glen Johnson and above the line advertising starring renowned actor Ralph Ineson. The entirely new sportsbook offers a shared …

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Betdaq gets all Alpha launching ‘#ChangingfortheBettor’ TV campaign

SBC News Betdaq gets all Alpha launching ‘#ChangingfortheBettor’ TV campaign

Online betting exchange Betdaq (GVC Holdings), has released its latest TV-advertising campaign ‘#ChangingfortheBettor’, developed in partnership with London creative agency Alpha Century. The campaign is fronted by Yorkshire actor Ralph Ineson (The Office, Harry Potter and Game of Thrones) promoting Betdaq’s ‘no-nonsense, permanent commission of just 2% on all sports and all markets’. Officially launched on 20 August, #ChangingfortheBettor will …

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