Horse racing, perhaps the ultimate mainstay product of the betting industry, has been suffering from declining public interest in recent years. Attempts to reach out to a new audience and drive attendances have been numerous, with notable developments including the launch of the Racing League in 2021, using a team based format to appeal to a wider sporting viewership. For …
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Dafabet acquires third sponsorship of Matchroom’s World Pool Masters
Dafabet has enhanced its sports branding and marketing via an agreement with Matchroom Sports, acquiring for the title sponsorship to the World Pool Masters for the third time. The operator had previously sponsored the tournament – due to take place between 22 and 25 May in Gibraltar and broadcast on Sky Sports, DAZN and Matchroom Live – in 2017 and …
Read More »Barry Hearn – UK sports cannot afford another ‘tobacco scenario’
Barry Hearn, Founder and Chairman of Matchroom Sport, has become the latest sports figurehead to detail concerns on the government’s approach to reforming the UK’s gambling laws. Recognised as the UK’s biggest sports promoter for darts, snooker and boxing, Hearn stated that a ban on gambling sponsorship would be a ‘disaster for every layer of sport’, according to a report …
Read More »Matchroom Sport agrees multi-year ITV broadcast deal
Matchroom Sport has secured a deal with ITV, which will see some of darts and snooker’s flagship events broadcast on the free-to-air terrestrial network. Some of the flagship events from darts and snooker will be broadcast on free-to-air terrestrial network television, following a deal between Matchroom Sport and ITV. The contract, that was also signed by the Professional Darts Corporation …
Read More »MansionBet sponsors Matchroom Boxing hot UK prospects
Gibraltar-based online betting group MansionBet has announced its official sponsorship of unbeaten British boxing prospects Anthony Fowler and Jordan Gill. The sportsbook’s branding will make its first appearance as a sponsor on 2 March as Gill faces Emmanuel Dominguez for the vacant WBA International Featherweight title – followed by the highly anticipated all British affair on 30 March, when Anthony …
Read More »188BET adds Champion of Champions Snooker to sport sponsorship portfolio
The 2017 Champion of Champions Snooker tournament is to receive a new title sponsor following an agreement between 188BET and Matchroom Sport. This year’s competition, due to take place at Coventry’s Ricoh Arena from Monday 6 – Sunday 12 November, is the latest addition to 188BET’s sport sponsorship portfolio, adding to recent deals with 2017 Champion Jockey Silvestre De Sousa …
Read More »William Hill agrees sponsorship deal for Anthony Joshua fights
William Hill has signed a deal with Matchroom Sport to be the title sponsors of IBF World Heavyweight Champion Anthony Joshua’s (MBE) next three fights. The new agreement follows on from William Hill’s sponsorship of AJ’s last two fights against Dillian Whyte and Charles Martin. Joshua (16-0-16 KO) defends his title for the first time at the O2 in London …
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