Tag Archives: Mark Ody

Mark Ody joins Full Tilt as Marketing Director

SBC News Mark Ody joins Full Tilt as Marketing Director

Former Betfair Brand Director Mark Ody has been appointed Marketing Director of Full Tilt, as the online poker brand looks to expand its player services by offering sports betting and casino products. The experienced marketing veteran will join the Amaya Inc owned igaming operator, leading Full Tilt marketing teams, strategy and initiatives. Ody will further be tasked with re-developing Full …

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Betfair launches Cheltenham Tap Tap Boom’ campaign

SBC News Betfair launches Cheltenham Tap Tap Boom’ campaign

In the build up to this year’s Cheltenham Festival, Betfair marketing has unleashed its latest multi-content campaign – ‘Tap Tap Boom’. The nationwide campaign which was launched today by Betfair, was created by marketing agency WCRS, and will feature on TV, Digital and press mediums. Betfair’s ‘Tap Tap Boom’ campaign will follow the operator 2014 campaign ‘This is Play”, which …

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