Adam Conway, Head of Trading at SIS, examines the popularity of derivatives in horse and greyhound racing and why they are so appealing to bettors across international markets. Traditionally in regions where there is little or no horse and greyhound racing heritage, betting on these sports will have taken a back seat to more popular forms of betting content such …
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Paolo Personeni, Managing Director of Managed Trading Services (MTS) for Sportradar (pictured), highlights how capitalising on flexible third-party trading and risk management services will improve business performance for bookmakers. Outsourcing trading and risk management has typically been taboo within our industry, with the assumption that operators that require third-party assistance have an inferior offering compared to others who may do …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Betradar, represented by its Managing Director for Managed Trading Services, Paolo Personeni. SBC: What role does pricing and risk have to play in …
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Lorenzo Caci, Director of Business Development and Strategic Partnerships at Sportradar, admitted that “retail is still king” for sports betting in Latin America (LatAm), but suggested that the potential for online penetration – particularly in countries such as Brazil – could end up tilting the balance. Caci said that while users generally have more trust in the idea of going to …
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GBE Technologies (gbet) has teamed up with sports data leader Sportradar to create next-generation turnkey sports betting solutions for operators across the globe. A bespoke B2B technology supplier to the sports betting industry specialising in platform and product solutions, including sportsbook, betting exchange and ADW/Tote, gbet’s proprietary technology powers the Betdaq and Ladbrokes betting exchanges (www.betdaq.com and www.ladbrokes.com), as well as the New York …
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With Betradar launching its ‘Managed Trading Services (MTS)’ at ICE 2016, team SBC caught up with project/product lead Paolo Personeni (Managing Director – Betradar Trading Services) to discuss its new division as sports data provider Betradar aims to create the optimal trading system for operators and industry stakeholders. Once thought of as an integral function for all betting operators, Personeni details to SBC …
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