A bespoke B2B technology supplier to the sports betting industry specialising in platform and product solutions, including sportsbook, betting exchange and ADW/Tote, gbet’s proprietary technology powers the Betdaq and Ladbrokes betting exchanges (www.betdaq.com and www.ladbrokes.com), as well as the New York Racing Association’s ADW www.nyrabets.com
As part of the agreement, gbet will integrate Sportradar’s Unified Odds Feed and MTS (Managed Trading Services), into the gbet platform, allowing sportsbook operators the flexibility to outsource odds compilation and risk management to Sportradar.
Unified Odds Feed is a new way of data delivery allowing access to Betradar’s global data in a fast and consistent manner. It works in conjunction with Betradar’s MTS solution, which is the most effective risk, liability, and player management service available. It is the only solution based on the full control of all components necessary to power a modern sportsbook.
The gbet architecture is fully modular and built on robust APIs allowing the operator to take both the player account management platform and sportsbook or to integrate the gbet sportsbook into an existing platform.
Conall McSorley, Business Development Director for gbet, said: “We are very excited about teaming up with Sportradar to provide operators globally with the opportunity to work with proven technical and operational expertise.”
Paolo Personeni, Sportradar Managing Director for Managed Trading Services, added: “We are very pleased to support gbet’s platform with our Managed Trading Services and Unified Odds Feed. We work with a number of different clients across the globe who rely on these complete 360-degree turnkey solutions due to their quality and technologically advanced capabilities.”