In recent months the popularity of esports betting has grown exponentially worldwide, with the industry being one of the only sporting sectors to not be severely impacted by the global pandemic. Nevertheless, the industry’s impact in specific regions has yet to be fully analysed outside of Europe and the US. At SBC Digital Summit Africa, a panel of experts from …
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Digital Fuel secures BetBright affiliate partnership
Irish online betting operator BetBright has secured the services of specialist online gambling marketing agency Digital Fuel Ltd to manage its new casino affiliate programme. Issuing a corporate statement announcing the partnership, Digital Fuel management detailed that the agency had been tasked with driving the ‘strategic direction and general management of BetBright’s wider affiliate and player acquisition offering’. The BetBright …
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