International esports operator Rivalry has continued to lay foundations in Brazil ahead of market regulation, partnering with Tribo, a Counter-Strike content group. The company, based in Toronto and active in the regulated markets of Ontario and Australia, will conduct campaigns and activations with Tribo members Alessandro ”Apoka” Marucci, André “Liminha” Kenzo, Fillipe “BT” Moreno, Victor “VelhoVamp” Taube and Jean “mch” …
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Rivalry to add ‘a layer of creative firepower’ to RED Canids esports team
Sports betting and media company Rivalry has announced a partnership with Brazilian esports organisation RED Canids. The deal will see the pair collaborate on various physical and digital campaigns which will focus on the team’s Counter-Strike: Global Offensive (CS:GO) roster and fanbase in a bid to reach and engage gaming followers. Luis Gonçalves, Brazil Lead at Rivalry, commented: “Our agreement …
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