Ladbrokes has partnered with Liverpool FC (LFC) to become the club’s official betting partner in the UK and Ireland. The Entain-owned operator will now access a range of exclusive content opportunities and activations to reward and entertain fans. Meanwhile, from the start of the new season, Ladbrokes branding will be visible on pitch side LED screens across Anfield and St …
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Asian online gaming platform M88 Mansion has signed Steven Gerrard as a World Cup 2022 brand ambassador. The English football star will aim to promote the operator across the Southeast Asian region by engaging in several digital and promotional activities. M88 Mansion’s Head of Commercial, Alan Wafer, commented: “We are ecstatic that Steven Gerrard agreed to become our brand ambassador …
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Interwetten has formed a long-term regional partnership Liverpool FC (LFC) in an ambition to deliver ‘emotional brand experiences’ and entertainment opportunities for football fans. The deal is set to include offline promotions and content on the Premier League side’s digital platforms in-market. The sports betting operator will also work on the development of a joint entertainment programme that aims to …
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Asian sportsbook Nova88 has named former England international Joe Cole as its new brand ambassador. Welcoming Cole as ambassador, Nova88 stated that the former Premier League star had the ‘perfect pedigree and experience to give his expert insight on domestic, European and international football’ through the collaboration. Nova88 will release a series of video content to mark the partnership, featuring …
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Groupe FDJ’s sports betting unit Parions Sport has launched its new advertising campaign – ‘Le pari est plus fort quand on le vit ensemble’ (‘The bet is stronger when we live it together’). The campaign, developed by Paris creative agency RosaParks, sees Parions Sport replace its existing ‘Nous sommes les Parieurs’ campaign, run by the bookmaker run since 2019. During 2020, …
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In this week’s Inside Edge analysis, Joe Mellor and Nick Haynes at Form Labs – a division of Bettorlogic – take a look at this weekend’s jam-packed sports schedule, with the Super Bowl LV set to be the biggest sports betting event of the year. After quite a sombre January, the sporting world brings us the most entertaining weekend of …
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GambleAware has unveiled the key steps in its BetRegret campaign in a recent report on behalf of the Safer Gambling Campaign Board. In the report, the gambling harm prevention charity discussed the launch of the first stage of the campaign in February 2019 as well as the second stage in September 2020, which focused primarily on the behavioural factors behind …
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The Times has reported that the FA is willing to implement a ‘golden share’ in a move to block Premier League giants from pursuing a radical overhaul of English football’s competition and reward structures. Dominating this weekend’s football headlines, the Daily Telegraph published its exclusive report outlining the objectives and changes that had been drafted by the owners of Liverpool …
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Liverpool FC has entered a legal dispute related to its £15 million training kit sponsorship with Gibraltar-based bookmaker BetVictor. Sports sponsorship agency Winlink has sued the Premier League leaders for a reported £1.1 million, stating that one of its senior executives had introduced club officials to the bookmaker. Winlink underlined that it was ‘heavily engaged over a number of years …
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Private bookmaker Fitzdares has vowed to pay out all bets placed on Liverpool winning the Premier League this season, on the condition that the Merseyside team beat both Wolves and West Ham. Fitzdares has said that it will pay out all bets on 1 February, as Liverpool looks to be on track to win its first title since 1990. The …
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