Tag Archives: Lina Lugova

Epom: exploring seasonality in advertising and how to deal with it

Epom: exploring seasonality in advertising and how to deal with it

Lina Lugova, Chief Marketing Officer at Epom, shares some deeper insight into the ways that seasonality impacts advertising. In a new survey, 86% of gamers turn off gaming websites because of excessive or irrelevant emails, text messages and push notifications, while influences such as major sporting events, good weather, major holidays, the financial crisis and political figures all have an …

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