Tag Archives: Lee-Ann Johnstone

BOF Blog – Getting Active! How to maximise football partnerships and sponsorship

Having heard in session 1 of BOF, that cash in hand marketing attitudes are no longer valuable. Morning Session 2 looks at how to maximise coverage and attach effective measurements on betting sponsorship/partnerships. A panel consisting of industry marketing and sponsorship insiders, sets out how to plan and execute effective partnership values that can garner global brand reach. Session Panel …

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Optimal Payments – AffiliateFEST to offer invaluable support to emerging affiliate talent

iGaming industry specialist payment provider, Optimal Payments  has announced the details of AffiliateFEST, a project created by Lee-Ann Johnstone Head of Affiliates and targeted at the next generation of affiliates looking to make their mark in the iGaming sector. The acquisition and partnership focused event,  takes place at London’s Hippodrome Casino on October 12 features keynote speakers and some invaluable …

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