Tag Archives: Lee-Ann Johnstone

Sky Bet’s Affiliate Hub closure due to ‘increasingly tough enforcement stances’

Affiliate updates

Sky Bet’s decision to close its affiliate hub has been the hot topic of the week in online betting and gaming and it’s one which will get great scrutiny at next week’s Betting on Sports Conference. The closure of Sky’s affiliate programme has the potential to send ripples throughout the industry on several levels, which is why the issue will …

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GIG, Better Collective, Easyodds and OLBG debate affiliate M&A at Betting on Football 2017

The CEO of Gaming Innovation Group (GIG), a M&A driver in the affiliate marketing arena, will be starring in the first day Affiliate Leaders panel at Betting on Football 2017. Group CEO Robin Eirik Reed will be discussing the M&A focused strategy for GIG, the relationship between bookmakers and affiliates, the scope for new market entrants and whether affiliates are …

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Optimal Payments – AffiliateFest a key industry learning tool

AffiliateFest takes place on Monday October 12 and the event is offering a host of benefits to those in attendance. Main sponsor Optimal Payments has stated that the event will be a vital learning tool with speeches from a number of iGaming experts but beyond this industry insight, there will be one to one coaching and round table workshops which are designed …

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BOF Blog – Getting Active! How to maximise football partnerships and sponsorship

Having heard in session 1 of BOF, that cash in hand marketing attitudes are no longer valuable. Morning Session 2 looks at how to maximise coverage and attach effective measurements on betting sponsorship/partnerships. A panel consisting of industry marketing and sponsorship insiders, sets out how to plan and execute effective partnership values that can garner global brand reach. Session Panel …

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Optimal Payments – AffiliateFEST to offer invaluable support to emerging affiliate talent

iGaming industry specialist payment provider, Optimal Payments  has announced the details of AffiliateFEST, a project created by Lee-Ann Johnstone Head of Affiliates and targeted at the next generation of affiliates looking to make their mark in the iGaming sector. The acquisition and partnership focused event,  takes place at London’s Hippodrome Casino on October 12 features keynote speakers and some invaluable …

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