SIS Content Services – part of SIS Group (Sports Information Services) – has partnered with bet365 to make its entry into Kentucky with ebasketball from its esports product suite. The multi-content supplier of 24/7 live betting services aims to enhance its reputation in the esports betting space and widen the audience that can engage with its competitive gaming content across …
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Bet365 becomes first European operator to go live in Kentucky
Kentucky has become the latest US state to open up to regulated betting, with eight operators set to launch in the state including bet365. The international operator, based in the UK city of Stoke-on-Trent, has made Kentucky its sixth US market, following launched Colorado, New Jersey, Ohio, Virginia and Iowa. bet365’s product portfolio in Kentucky will include Same Game Parlays …
Read More »bet365 shares details on Kentucky as sixth US state launch
bet365 has made further announcements on its plans for Kentucky as pre-registration opens. The Stoke-based bookmaker made the decision to join DraftKings in aligning with state regulations and opening up its offering to anyone 18 and over. This is unlike Caesars and FanDuel, which announced plans to restrict online operations to 21+. “We are thrilled to welcome the great state …
Read More »Xtremepush: Beyond Acquisition (Pt2)… Moving towards relationship marketing in the US
In the second installment of his two-part blog, Xtremepush Senior Account Executive Brandon Asgeirsson continues his assessment of the rapidly growing US igaming market. Use data to understand who you’re talking to As an operator, your players are your most important asset. So, you need to take the time to fully understand them. That means knowing their preferences and behaviors, …
Read More »Flutter loses Kentucky appeal on PokerStars $870m litigation
The Supreme Court of Kentucky has denied Flutter Entertainment Plc an appeal to rehear the litigation made by the state against its PokerStars subsidiary. The FTSE100 firm’s request relates to the Kentucky Court of Appeals reversing its judgement on PokerStars owing the Commonwealth of Kentucky $870 million for unlicensed online poker wagers recorded between 2006-to-2011. In 2018, Kentucky judges ruled …
Read More »Sky Sports in the green following Masters acquisition
Sky Sports has announced it has now become the exclusive live UK broadcasting rights holder to the Masters golf tournament. The new agreement, which extends the broadcaster’s current partnership with the tournament into a second decade, will begin in 2020 and will also see the BBC lose the ability to broadcast any live golfing action for the first time since …
Read More »Churchill Downs pays tribute to ‘Racing Giant’ John Asher
US racetrack operator Churchill Downs has confirmed the passing of long-term serving VP of Racing Communications John Asher who died on Monday of an apparent heart attack whilst on vacation in Florida with his family. Asher had served as Churchill Downs racing communications lead since 1999, becoming one of the most recognisable figureheads of the Kentucky-based racing operator. Issuing a …
Read More »Sky Sports Racing extends US Triple Crown commitments
Sky Sports Racing has moved to extend its broadcasting rights with US horseracing, after signing a new multi-year deal with NBCUniversal. Holding exclusive rights to the Kentucky Derby, “the oldest continuously held major sporting event in North America,” which will air live in the UK and Ireland, a separate long term deal has also been extended. This sees Sky Sports …
Read More »North America to receive relaunched New Zealand racing product
Sky Racing World has announced the re-launch of its New Zealand racing product, with the service to begin distributing horse-racing content from New Zealand Racing Board-operated tracks, to North American advance depositing wagering (ADW) sites. The Louisville, Kentucky, based distributor of international horse-racing content, is to distribute Kiwi content to US and Canadian ADW’s following a six month hiatus. Sky …
Read More »Churchill Downs spends $60 millon on revitalising Trackside Kentucky
US Racetrack operator Churchill Downs Incorporated has announced that it will invest approximately $60 million in the redevelopment of its ‘Trackside’ training facility in Louisville Kentucky. Updating investors, Churchill Downs seeks to simulcast racing machines to the 85,000-square-foot facility, opening Trackside as a consumer wagering premises, which the company believes will further complement its existing Kentucky racing portfolio. Churchill Downs …
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