Gibraltar-based online bookmaker, BetVictor has confirmed the appointment of London marketing agency Karmarama as its lead creative account. Confirming its new creative agency, BetVictor details that Karmarama has been tasked with developing the bookmaker’s upcoming World Cup 2018 marketing campaign, as BetVictor seeks to ramp up its brand coverage during a critical period for all bookmakers. Moving forward, Karmarama will …
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Unibet appoints Karmarama as European creative lead
Stockholm-listed European sports betting operator Unibet, has ended its six-month search for a new European creative lead, announcing London agency Karmarama as winners of its account. In December 2015, Unibet marketing had called for a creative pitch asking agencies to handle the brief for its new European-wide advertising campaign. At the time Unibet’s agency Albion had chosen not to re-pitch …
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