Benelux online casino and sportsbook operator Circus has moved to strengthen its brand coverage within Belgian football announcing a ‘structural partnership’ with KAA Gent. The flagship brand of Liège-based online gambling group GAMING1, Circus secures a partnership with the Belgian Pro League’s biggest Flemish football club. Though disclosed this morning, the sponsorship kicked-off in July with KAA match against Standard …
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Belgium football demands that BGC clarify its terms on betting advertising
Belgian Juliper Pro League football club KAA Gent has urged the Belgium Gambling Commission (BGC) to clarify its advertising conditions related to football marketing conducted on behalf of betting firms. The BGC has launched an investigation of KAA Gent for distributing a promotional email by partner Napoleon Games, which featured a prize titled – ‘Experience a day with the Buffalos’ …
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