Betway has become the official global betting partner of Premier League club, Arsenal. The multi-year agreement aims to ‘enhance the supporter experience’ by creating and delivering global activations and exclusive content across all social media platforms. Anthony Werkman, CEO of Betway Group, commented: “Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I …
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Ascot Racecourse has extended its agreement with Sky Sports Racing and Attheraces.com which will cover all of Ascot’s 25 annual fixtures until at least 2024. The extended agreement, which was initially signed in March 2019, covers non-terrestrial television in the UK and Ireland. At The Races will continue to manage licensing and distribution of Ascot races for live streaming to …
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British racing will remain on ITV until 2023 after the broadcaster signed a new agreement with Racecourse Media Group, Ascot Racecourse and Arena Racing Company. The new deal will bring 94 days of racing to its viewers across ITV’s main channel, ITV4 and the ITV Hub. Additionally, ITV Racing’s magazine preview programme, the Opening Show, will continue each Saturday and …
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Ascot Racecourse has secured a five-year agreement with HBA Media which will see the international horse racing media rights agency market the Berkshire racecourse’s global media rights. The agreement, which begins this month, will mean that HBA Media will assume responsibility for the distribution of Ascot’s non-betting international media rights portfolio to include Royal Ascot, as well as all Flat …
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The management of Royal Ascot has disclosed that its 2019 Festival will feature its highest international broadcast coverage, with festival programming made available to over 650 million homes worldwide. Beyond extensive UK coverage offered by ITV and Sky Sports Racing, Royal Ascot programming will be broadcast in Japan, the US, China, Australia, France and the Middle East. Regarded as the …
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As part of a three-year deal running from 2019-2021, Betfred has been named as the ‘Official Bookmaker’ of Ascot racecourse and the Royal Ascot Festival, which will see them operate the two on-site betting shops within the Grandstand. In addition to operating the on-site shops, the new contract will see the bookmaker sponsoring the Betfred Heritage Handicap on Summer Mile Day, 13th …
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Racing content and data provider SIS (Sports Information Services) and At the Races (ATR) have both signed an exclusive media rights deal with Ascot Racecourse, which will allow racing coverage from Ascot to be broadcast internationally. Both SIS and ATR have been granted exclusive media rights for sports betting purposes, as well as for display across licensed betting premises within …
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Matchbook Betting Exchange has strengthened its sponsorship portfolio, with two new three-year horse-racing partnerships at Cheltenham and Ascot. The new Cheltenham racing season commences in a week, with Matchbook announcing it will sponsor four races including the £60,000 Matchbook Betting Exchange Handicap Chase. The new sponsorship deal acts as an affirmation of Matchbook’s continued commitment to being a renowned force in …
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Updating the market, Ascot Racecourse management has signed a media deal with Chinese digital sports broadcaster Sina Sports to stream its flagship Royal Ascot event. The partnership will see Sina Sports stream the final three days of Royal Ascot across its platforms. Deal stakeholders inform that the partnership could see Royal Ascot reach up to 213 million Chinese households. The …
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