Gibraltar based bookmaker BetVictor will debut its latest TV advertising campaign ‘Simple As’ this weekend. The campaign created by London based agency VVCP Media, sees the operator replace its long term promotional character Maurice (played by actor Paul Kaye), as the firm takes a new creative approach to its TV marketing. Announcing the campaign, BetVictor marketing stated that it wanted …
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BetVictor launches Cheltenham TV campaign
In time for next week’s Cheltenham Festival (Tuesday 10 – Friday 13 March) BetVictor has announced the launch its latest advertising campaign, featuring long time BetVictor mascot Maurice (played by comedian Paul Kaye). BetVictor launched its new multi-content advertising campaign under the guidance of creative advertising agency VCCP, as the operator aims to highlight non-football betting markets. The campaign will …
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