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Light & Wonder bolsters loyalty muscle acquiring House Advantage

October 7, 2022

Light & Wonder Inc has entered a definitive agreement wot acquire all assets of gambling loyalty and retention solutions supplier House Advantage LLC to advance its “cross-platform ambitions”. Founded in 2004, House Advantage is a Las Vegas and India-based studio that develops customised loyalty solutions for gambling, hospitality and leisure industries cbuilt by its proprietary ‘HALo Platform’. House Advantage collects …

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