Tag Archives: John Lewicki

Unibet strengthens ice hockey links with NHL in Sweden

SBC News Unibet strengthens ice hockey links with NHL in Sweden

Unibet – the flagship brand of Kindred Group – has become an official partner of the NHL in Sweden. The pair have outlined that they will create ‘dynamic marketing campaigns’ across the it’s digital betting offerings.  Philip Lagström, Country Manager Unibet Sweden, Kindred Group, stated: “I am very proud and happy that Unibet is the first betting company in Sweden …

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Interwetten secreus regional NHL partnership in Germany and Austria

SBC News Interwetten secreus regional NHL partnership in Germany and Austria

Interwetten has entered into an agreement with the National Hockey League (NHL), becoming an official partner of the tournament in Germany and Austria.  The collaboration will see Interwetten leverage the tournament’s popularity to boost its own brand awareness in the two countries, whilst also promoting its betting products to followers of international ice hockey.  Supported by Sportardar, the NHL’s official …

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Liga Stavok secures regional NHL partnership

SBC News Liga Stavok secures regional NHL partnership

Liga Stavok has become an official betting partner of the National Hockey League (NHL), marking the first time the US ice hockey league has formed a regional betting agreement in Russia and the CIS region. As a result of the linkup, Liva Stavok will be able to take advantage of marketing on NHL digital assets, including the league’s official Russian …

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NHL nets first European betting partnership with Tipsport

SBC News NHL nets first European betting partnership with Tipsport

The NHL has licensed Tipsport as its first European sportsbook partner, allowing the Czech betting group to utilise its official brand logo and matchday data. The partnership will see Tipsport serve as the NHL’s ‘official betting partner’ for the markets of the Czech Republic and Slovakia. Recognised as the Czech Republic’s largest betting agency, Tipsport will be allowed to promote …

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