Tag Archives: Jessica Mills

Inspired enhances racing graphics and simulations for SIS-owned 49’s

SBC News Inspired enhances racing graphics and simulations for SIS-owned 49’s

SIS (Sports Information Services) has strengthened its long-standing partnership with Inspired Entertainment. Now introducing five newly upgraded products to enhance SIS’ 49’s offering, the integration with 49’s content will allow bettors in betting shops across the UK and Ireland to access improved graphics and race simulations. Jessica Mills, Head of Product Proposition at SIS, said: “We have enjoyed a fantastic …

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SIS signs second bet365 deal of 2022 to provide 49’s Live Draws

bet365

SIS (Sports Information Services) has signed an agreement with bet365, debuting its 49’s fixed-odds live numbers product in the online market. The deal will see the 49’s Original Live Draw streamed by bet365 to its international customer base, which the operator aims to leverage for greater direct customer engagement.  Meanwhile, for SIS the agreement represents an opportunity to further expand …

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Jessica Mills, SIS: Understanding the numbers betting player community

SBC News Jessica Mills, SIS: Understanding the numbers betting player community

Jessica Mills, Head of Product Proposition at SIS, highlights how a close-knit audience of numbers betting fans is fuelling engagement across social media channels and revitalising the heritage 49’s live numbers game for betting clients…  Social interaction amongst bettors is a key driver of engagement, and the numbers betting environment has this in abundance. The online slots sector takes credit …

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