Tag Archives: James McKiernan

How Euro 2020’s postponement is challenging the industry to adapt

Due to the COVID-19 pandemic, the UEFA Euro 2020 summer football tournament was postponed and rescheduled for next year. Although this was frustrating for many betting companies, it also provided them with an opportunity to improve their offerings. On a Stats Perform sponsored panel titled The Challenges with Euro 2020 on day two of Betting on Sports Europe – Digital …

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Betgenius expands virtual sports range with Kiron

Sports betting data and platform provider,  Betgenius has confirmed that it has added Kiron Interactive’s full suite of virtual sports games to its sportsbook partner offering. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Securing a new partnership, Betgenius will provide its sportsbook clients access to Kiron’s full range of ‘24/7 …

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Betgenius – Euro 2020: Adding player markets to BetBuilder will deliver margin gains

In part two of Betgenius’ Euro 2020 optimisation series , James McKiernan, Commercial Director for Europe, explains why same-game multiples will once again be a hugely popular product and how operators can set their offering apart… _____________ Same-game accumulators and request-a-bet (RAB) products were one of the biggest success stories of the 2018 FIFA World Cup. Allowing punters to bet …

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