Low6 has revealed an updated brand identity, logo and tagline to reflect its corporate ‘refresh’ over the past 12 months, particularly a new focus on B2B operations. Central to the company’s new identity is its ‘Make Your Play’ slogan, adopted after completing its transition from a provider to free-to-play (FTP) games for sporting partners to a betting industry B2B white …
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Low6 has reported it has achieved commercial targets for its UltimateFan offering, an app that operates fantasy sports platforms across a range of international sports. Launched last summer before the rescheduled UEFA 2020 European Championships, UltimateFan has now been installed over 150,000 times, and was further bolstered by the beginning of the 2021/22 National Football League (NFL) season. In the …
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The NFL has exponentially grown in recent years, both in terms of broadcast reach and participation. At the recent Betting on Sports America conference, NFL Pro Football Hall of Fame Inductee Morten Andersen spoke about how fan engagement with NFL has sky-rocketed in recent years, which can be attributed to the wide-spread roll out of social media strategies. Andersen is best known for being the all-time leader …
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The culmination of the English Football League (EFL) season is upon us, meaning that the inevitable drama and heartache of the play-offs awaits. This edition of On The Ball looks at some of the business of clubs from the EFL, as well as the a deeper look at the story that The FA could be about to sell the home …
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With interest in the NFL surging and a franchise planned for London, Metric Gaming chief executive Martin de Knijff looks at the implications of the sport’s irresistible rise in the UK. The record NFL crowd at September’s Wembley fixture between the Baltimore Ravens and Jacksonville Jaguars illustrated once more that American football is winning over Europe. 84,592 attended the game …
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