Tag Archives: Italy

Kindred withdraws 32Red from Italian market

Kindred Group Plc has moved to consolidate its Italian market presence under its flagship Unibet sportsbook brand. The decision sees the Stockholm-listed operator retire its 32Red (32Red.it) subsidiary from the Italian market. 32Red had maintained an Italian sportsbook presence since 2012, prior to the firm’s £175 takeover by Kindred Plc in 2017, a strategic acquisition primarily undertaken to significantly boost …

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Betsson nets full Milan connection as Inter joins its Starcasino.sport platform 

Following on from its partnership with city rival AC Milan, Betsson AB has confirmed that its flagship Italian igaming property StarCasino will serve as ‘principal Infotainment partner’ of Inter Milan FC.  Abiding by Italy’s ‘Decree Laws’ prohibiting all forms of gambling advertising, Betsson AB will develop exclusive digital content for Inter fans published on its new media platform Starcasino.sport.  Launched …

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Italian gambling placed on lockdown until 24 November

Signing an ‘emergency decree’ late on Sunday, Prime Minister Giuseppe Conte enforced a further national lockdown in Italy, seeking to avoid a further wave of the COVID-19 pandemic devastating Italy’s emergency services. Sanctioning a raft of lockdown orders, the Italian government pointed to a sharp rise in new infections which had reached 25,000 daily by Wednesday of last week, with …

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AGCOM fines Google for failing on its ‘Decree duties’

AGCOM, Italy’s federal communications and media agency, has fined ‘Google Ireland Limited’ €100,000 for violating the advertising conditions and responsibilities of Italy’s ‘Dignity Decree’. The agency’s fine follows an inquiry launched last month which looked into Google Ads’ services promoting gambling-related adverts through its Italian search engine and display advertising network. In its notice, AGCOM stated that Google had been …

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Betsson tracks AC Milan’s journey through launch of StarCasino.sport portal

Betsson AB’s flagship Italian online casino property StarCasino will fulfil its partnership remit with Italian Serie A giant AC Milan through the launch of a new dedicated media portal – StarCasino.sport. Abiding by Italy’s strict Decree laws on gambling, StarCasino has launched its new digital media platform featuring exclusive AC Milan content to continue to engage with Rossoneri fans. Dedicated …

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Foreign operators seek ADM reassurances on licensing extensions

Italy’s ADM customs and monopolies agency faces a series of legal battles with foreign-based online gambling operators unless Italy’s government provides reassurances to operators allowing for licence extensions.  Confusion reigns within Italian igaming, following the Senate’s refusal to review two separate appeals to extend online betting, casino and bingo concessions for a further 18-months up to December 2022.   Legal certainty …

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Betfair warns ADM of Italian exit should turnover taxes continue unadjusted 

Marcello Minenna, the new Director-General of Italy’s ADM customs and monopolies agency, has been urged to exclude horseracing and licensed betting exchanges from Italy’s new blanket 0.5% turnover tax increase which will be enforced across all wagering verticals – retail, digital and virtual sports.   Italian betting’s latest tax increase was authorised this summer after the Parliament approved a set of …

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International expansion continues as efbet enters Italy

Italy

Sports betting and gaming operator efbet has set about providing customers in Italy with the broad range of quality products that it has become known for across Europe. The biggest operator of its kind based in Bulgaria is now ready to serve Italian customers. It had received the green light to enter the market late last year from Agenzia delle …

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Omnichannel marketing: The “twin remedy” for Italy’s advertising ban

omnichannel

The more that Italian sports betting and gaming operators embrace the omnichannel concept, the less they will miss traditional media advertising. That’s according to Marco Castaldo, CEO at Microgame (pictured left), who believes most of the money pre-advertising ban last summer was “spent ineffectively anyway”. We are looking ahead to next month’s SBC Summit Barcelona – Digital, where Castaldo is …

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CT Gaming bolsters Italian profile with The Betting Coach 

Mobile games developer CT Gaming has expanded its Italian market presence after announcing a strategic agreement with industry news and information resource The Betting Coach (thebettingcoach.com).  The agreement will see the Betting Coach provide special in-depth content on CT Gaming’s full suite of mobile HTML-5 games for the Italian market.  CT Gaming confirms the partnership as it obtains its Italian …

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