Tag Archives: ireland

Parimatch launches ‘epic’ Conor McGregor campaign

International betting operator Parimatch has launched its latest marketing campaign with former two-weight UFC champion, Conor McGregor.  McGregor, who doubles as a Parimatch brand ambassador, is one of the world’s most recognisable combat sports athletes and sees himself centre in a campaign which has been named “A new epic story.”  The campaign, which was created by Canadian director Angelo Merten and …

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Bruce Betting buyout sees BoyleSports expand home network

BoyleSports, Ireland’s second-biggest bookmaker has moved to expand its home market retail capacity acquiring outright the betting shop properties of independent operator Bruce Betting. Operating since 1977, Bruce Betting maintains a retail portfolio of 18 betting shops located within the counties of Dublin, Wicklow, Kildare and Westmeath. During 2018, Thomas Byrne Managing Director of Bruce Betting, urged Irish Finance Minister …

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Cultural learnings… Paddy Power launches Japan Slam for RWC 2019

Gearing up for this Friday’s kick-off of the Japan 2019 Rugby World Cup (RWC Japan 2019), Paddy Power has launched its ‘Japan Slam’ social media series. The series sees Paddy Power cast a number of Irish sports stars, such as champion jockey and long-term collaborator Ruby Walsh, former Ireland Rugby international Donncha O’Callaghan and WWE star Sheamus explore Japan as …

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Ladbrokes boosts Irish profile by announcing new Ambassador club

Ladbrokes has moved to enhance its Irish sports status by confirming the appointment of former Republic of Ireland striker Kevin Doyle and former Munster and Ireland Rugby blindside flanker Stephen Ferris as Brand Ambassadors. Doyle and Ferris join middleweight boxer Jason Quigley and champion jockey Paul Townend as Ladbrokes Ireland expands its ambassadorial stable. The quintet is set to engage football, …

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Paddy Power launches DFS vertical in time for NFL kick-off

Paddy Power has launched a Daily Fantasy Sports vertical ahead of the start of the 2019 NFL season (kick-off: 5 September). The bookmaker said that its DFS product has been developed in partnership with Flutter Entertainment group subsidiary FanDuel and will be made available to UK and Ireland customers. The Paddy Power DFS vertical’s gameplay will be based on a …

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Paddy Power launches ‘Liquid Football’ with Joe Media

Entering a new football season, Paddy Power marketing continues to develop deeper content-led propositions seeking to drive deeper engagement with football audiences UK Marketing news source The Drum has revealed that Paddy Power has developed new social media show ‘Liquid Football’, in partnership with leading digital publisher Joe Media.  The ‘long-form’ video and audio show is hosted by Sky Sports …

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Matchbook sticks at 2% commission across all sports

Starting this week, online betting exchange Matchbook has announced a set 2% commission across all sports wagering taking place on its platform. The Cork-based operator details that its new structure will apply to net profits with its customers only paying commission on winning bets. The set commission sees Matchbook join competitors Betdaq and Smarkets on a 2% rate, challenging market …

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Winning Post – Irish outlook… Sin tax errors, on both sides!

Opening the week, industry strategic consultancy Regulus Partners provides an Irish overview, assessing whether the government can reform its newly sanctioned betting tax scheme by forming a level playing field for its incumbents. ________________ The Irish government is reportedly considering changes to its betting duty regime in light of the evidence of the first six months of doubling the rate …

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Irish government reviewing tax options on smaller players

Seeking to protect smaller industry incumbents, the Irish Ministry of Finance is reported to be considering removing tax duties on bookmakers who generate a turnover below the €2.5 million a year mark. The Irish Times reports that Finance Minister Paschal Donohue is prepared to listen to the concerns presented by the Irish Bookmakers Association (IBA) with regards to taxation and …

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Boylesports enters UK retail scene with Midlands acquisition

As the UK retail betting scene contracts, Irish independent bookmaker Boylesports is fulfiling its long-term corporate ambition of entering the market with the acquisition of Midlands bookmaker Wilf Gilbert. Ireland’s second largest betting firm has agreed to acquire UK independent bookmaker Wilf Gilbert’s thirteen retail betting properties, however the two firms are keeping mum on the money involved, only citing an ‘undisclosed sum’ . …

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