Tag Archives: igaming marketing

London AIM listed igaming marketing and player acquisition specialist XLMedia published its year end 2014 financial performance recording top line metric growth on all key metrics. A successful 2014, saw XLMedia increase gross revenues by 47% to $50.7 million (FY 2013: $34.5 million). The operator was able to report EBITDA growth of 28% to $17 million (FY 2013: $13.3 million). …

James Taylor, International Business Development Manager for Yieldify, one of Britain’s fastest growing digital marketing start-ups, tells SBC that with growing marketing and retention costs, igaming operators can no longer disregard real time data and marketing actions. Yieldify  is a multi-channel analytics and remarketing platform that helps e-businesses drive incremental revenue from their website. Their technology works by tracking user …

Ahead of the Betting on Football Conference – Team SBC caught up with Emmie Faust, Business Director of MC&C Media,  to discuss igaming and sports betting marketing trends and impacts. Emmie is an igaming marketing veteran, who set up the first dedicated igaming marketing agency in 2005 – Jack Media London. Jack Media recently merged with MC&C to create MC&C …