Camelot UK has underscored its ‘digital resilience’ after the National Lottery operator recorded its second-highest interim performance, generating ticket sales of £3.85 billion. Publishing its six-month results for the financial year of 2020/2021 (period ending 30 September), Camelot revealed that it had overcome an ‘18% hit in sales’ at the start of the pandemic in April. During the trading period, …
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ASA clears Coral advertisement of being misleading
A national press advert for Coral has been cleared by the Advertising Standards Authority, after being brought under question by The Campaign for Fairer Gambling. Featuring in the Racing Post during the World Cup last year, text within the ad stated “PRICE BOOST Argentina v Iceland MESSI TO SCORE 2+ GOALS 5/1,” with the wording “WAS 3/1” struck through before …
Read More »All-in Translations: One Flew Over the Football’s Nest
They are known for localizing online casino content. Now they’re pleading football mania. All-in Translations CEO Roy Pedersen sums up 1,000 days at the football and betting crossroads to highlight the lessons learned. When I launched All-in Translations in Malta back in 2008, the company’s mission was to solve a very obvious problem: many of the people doing language localization …
Read More »SBC’s on the Ball – Ronaldo’s Italian job
As both the World Cup and the transfer window simultaneously reach fever pitch, there’s been a plethora of business news from the world of football. This edition looks at the potential transfer of football’s biggest star and the astonishing viewing figures that are being drawn by the World Cup. Ronaldo’s remarkable move In a transfer that would send shockwaves throughout …
Read More »Metric Gaming – Pricing up the World Cup
Chris Taylor, Head of Football at Metric Gaming, looks at the challenges sportsbook traders face during major tournaments, such as the World Cup. The World Cup has delivered a run of surprise results to date; Argentina, Spain, Portugal and reigning champions Germany have all been eliminated. And perhaps the biggest shock of all – England beat Colombia in a 4-3 …
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